Showing posts with label Advertisement. Show all posts
Showing posts with label Advertisement. Show all posts
Saturday, March 30
Where you ever asked about the flavor of toothpastes?
I always asked myself why all toothpastes had this mint flavor that I hate so much.
I decided to buy the children's toothpastes strawberry's flavor. We only have these two choices but I did a quick search and found out that
the industry has launched numerous flavors.
Porch flavor? No thanks. Don't they do a research before creating these things?
If so they might not have sarcasm detector because if I was asked I would come up with something like: "I would love a toothpaste that tasted like my favorite meal: beans and rice."
I just want tasteless and colorless toothpaste. The industries really think we need our senses to be activated to buy anything. The amount of artificial tastes and colors that they add to their products is astonishing. It makes the opposite effect on me. I don't buy jello because I hate those colors. They are artificial, too artificial. But now we'll have to bare processed food and vegetables genetically modified. We are far from being "pure race" and it is amazing that some people still fight and kill human beings because they are not "pure".
Haven't they received the memo?
And please, is it possible to take the fluoride from the toothpaste? Thank you!
P.S.: I would love to have my soap transparent or any color they really are. Is that too much to ask?
Sunday, February 17
Fashion and advertisement imposing behaviors and shaping characters

I always payed attention in advertisements and fashion in a very critical way and the fact that people buy without questioning any ideology fashioners and advertisers sell amazes me.I was going to publish a post I did but decided to take a look on what others were thinking about this phenomenon and came across with this post at the blog Comu1000 by Judy Griffiths.
She is not updating but I hope she comes back because she has a very good collection of posts.
This is one of them:
Ideologies
"Dear readers,
The time has come for me to attempt to shine a light upon the generalised and stereotypical fortresses of ideology that advertising constructs itself behind. Through the construction of ideologies, advertisers create a paradigm that we as receivers of a text feel we need to accept and adhere to. It is a powerful marketing tool, influencing consumers to believe that they are a piece of the puzzle without giving them the time to consider whether they even want to be a part of the puzzle.
Take my first example here, Lamborghini Tractors. It may come as a surprise to some people that the luxury car brand Lamborghini manufactures tractors, but in fact that is how the brand began. The brand Lamborghini itself is an ideology that produces connotations aligned with luxury, reputation, prestige, design, style and expense. What this advertisement attempts to do is transfer this ideology onto its tractors. The woman in the picture aligns with the mainstream connotations of the Lamborghini brand, while she stands next to a farmer that represents the utility of the tractors.
In my second example, the fashion brand Sisley depicts a rather controversial image. The advertisement is built upon the fashion ideology, however also borrows ideology from the drug world. This advertisement constructs itself to lure receivers into a world of high fashion and drug abuse as though it is an elite world. As ideologies do, this advertisement orients viewers to accept this behaviour as fashionable without giving an option otherwise. The sender offers the receiver of this text to interprellate the role; the image offers the viewer an invitation into a very ‘exclusive’ world.
Ideologies assume a lot from us as consumers, and more often than not we are oblivious to the social relations that are pushed upon us; we allow ideologies to shape our thoughts and distort our opinions. It is important for us, as consumers, to step back from this stereotypical chaos and attempt to disengage with ideologies at times in order to make better informed decisions and opinions. So my question to you this week is: Do you think that you are easily influenced by ideologies constructed in advertising?"
Take care friends.
J
Saturday, November 26
Keep it fresh to please Google algorithms

Worried about number of hits, links and Google algorithms...
I just found this tip from Kevin Ryan but... NO!
I publish without having any idea if it will make more numbers or not.
I don't understand how this blog got some unexpected number results and have no idea what topic my next post will approach.
I'm terrible with numbers and the only relation I have with marketing is hating advertisements especially when watching something I like at the TV.
The thing became so insane lately that I'm not watching some channels anymore.
Unfortunately one of them is the channel of "The Big Bang Theory": five minutes of advertisements. Can you believe that? I blocked the channel. Advertisements make so much noise that if you don't pay attention you can start getting irritated without knowing the reason.
I muted the TV once and people calmed down.
I digressed. The post is about pleasing Google and this is the tip:
"It's not about freshness as much as it is the appearance of freshness. One of the core goals of search results has always been to provide timely information but not even Google's founders could have predicted the insanely high frequency that would be required to keep it "fresh.""
I laughed a lot when read it because I cannot stand the numerous times they publish, broadcast or analyze the same news, picture or event with this "fresh" artifice. For me it doesn't work. But it seems to work for the vast majority.
Open some mainstream media sites and the lesson is everywhere.
Funny that I fount the paragraph Kevin Ryan wrote in another site copied and pasted the next day of Kevin's post. The author didn't learn how to make it fresh.
Keep it fresh and stupid. If someone or a group of people works to be on the top of the pages using this rule we are in a very bad situation.
I believe it is not only algorithms that matters. Mainstream media first and the rest... well I really have no idea how they choose but if the way Google deals with these algorithms needs 500 changes a year it seems that other issues are behind these numbers.
I'm guessing. I really don't know anything and I'll check now what "algorithms" really are.
But remember: Keep is fresh!
If you're asking why I end up writing about it: I was searching for what happened to a directory and came across with Kevin's post. When I read the paragraph I quoted I felt like doing it.
I hope Google take into consideration that I'm doing a post about the algorithms in a very fresh way. It will be on top!
Update:
Scroll-down this post a little slowly with your eyes in the picture and you'll see it rolling. Just found it out.
How fresh it is!?
Monday, September 12
Vermeer's Girl with a pearl earring
Wednesday, March 9
Tuesday, March 8
More doctors smoke Camels
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