Sunday, June 7
Dior Capture Totale foundation claims to reverse time
This is the description of the foundation in Dior's site:
What else you need to know:
This revolutionary formula works, in part, thanks to a broad band of multitoned pigments that create a more subtle, real, and natural effect than the four-part pigment palette (red/yellow/white/black) usually used in foundation. Capture Totale Foundation also treats all the signs of aging, supports natural collagen, nourishes, replenishes, and visibly plumps skin. It's ideal for mature skin, dry skin, or dull skin that lacks radiance. (emphasis added)"
This is how it is described in the online shops:
"Reduce the signs of aging while giving your skin a healthy, beautiful glow with Capture Totale triple-correcting serum foundation by Dior. The foundation is formulated to smooth wrinkles, erase dark spots and restore radiance to your skin for a youthful, healthy complexion." (emphasis added)
Whenever I come across with products that claim what they cannot do I ask myself why do companies do it and how can it be that some people believe it. It is beyond my comprehension and the price of products that use this kind of appeal is usually obscene.
I did read some costumer's reviews in online shops and frustration is the result for many people that are angry because they payed a lot of money for a foundation that doesn't work neither as a skincare product nor as a foundation.
I didn't know that a brand like Dior uses this kind of tactics to sell products.
It is up to the costumers to research, try the product and buy only after analyzing it in all aspects even for the high end brands.
I was thinking about trying Dior's Airflash - extremely expensive - but I love ethics. For me it is unethical promising to reverse time with a foundation. It is make-up. Just Make-up. People go to dermatologists and make all kind of treatments in search for a better skin.
It is not up to makeup to "treat" the skin.
There is a good article "False Cosmetic Claims" that costumers should read.