Saturday, October 6
Frustration-free packaging or Assassination-free packaging?
I was searching for Kindle even though I'll not buy it but I wanted to check the price and came across with the seal "Frustration-free packaging". launched by Amazon.
I searched for the expression frustration-free and found the "wrap-rage" concept:
"Wrap rage, also called package rage, is the common name for heightened levels of anger and frustration resulting from the inability to open hard-to-remove packaging, particularly some heat-sealed plastic blister packs and clamshells. Consumers suffer thousands of injuries per year, such as cut fingers and sprained wrists, from tools used to open packages and from the packaging itself. Easy-opening systems are available, when desired, to improve convenience to end-users."
The word "frustration" is quite inaccurate and it is also noticeable that all human emotions and reactions are described in a way that sounds pathologic.
The problem are in the packages not the feelings that it provokes, and yes, sometimes it is rage because it is not understandable how can these packages be at the market.
But we don't need an expression that dislocates the problem from the package to the consumer that seems to be suffering of a disease:
"She cannot answer now because she is in a frantic wrap-rage episode! Call her later."
What about "deluded and extrahuman package-creator"? Who invented these packages? Why?
I'll not search because I have a life and good stuffs to read. But... I cannot help wondering how much oil is used in these plastics.
In 2003 The Telegraph published an article claiming that: "More than 60,000 people require hospital treatment each year after injuring themselves opening difficult packaging, research has shown."
"Assassination-free packaging" would be more appropriated but it would not put the blame on the consumer.
Corporations would have to pay if the real reason of these injuries was explained so they decided to defend the idea that it is because of the "frustration" of trying to open something that is not possible to open that people get injured. Nothing related to the packages.
Nothing changed even though they knew about these injuries and some are pretty serious.
I wonder why not a single movie using one of theses packages as a way to kill someone.
Oops, I hope I'm not helping any homicide.
Where are my scissors? I need to open a polish-nail.