Friday, September 17

The Future of Publishing: not of reading

This video is interesting but since it was created by Penguin Group for a sales conference it is biased:
PenguinGroupUSA | 9 de março de 2010 This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films ( Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there's a surprise!).
Apple iPad was launched in China last Friday : "
The launch of the iPad in China drew big crowds Friday at the Apple stores in Beijing and Shanghai, as diehard fans lined up by the hundreds to be the first to have the tablet computer."
I am not sure if the smell of a new book will still be part of reading experience and it is not right to say that if paper books disappear people will not have another way of reading as this video suggests.
It even implies that all that is available at the Web are news about meaningless events but forgets that there are many journalists working for no money and doing the job that the mainstream media doesn't being one of the reasons the fact that those who pay it dictate what and how will be approached. Some works have even started at the Web and turned into a book almost by accident as the author of a blog or a site realizes that what s/he's been doing can be printed in paper because it has a a certain characteristic and unity that should be seen as a whole, something that sites and blogs still don't allow. Good content is everywhere if well searched and whenever I go to an office I don't even take mags from the table anymore because Lady Gaga is at all of them. One of the strange events that happened in literature is that publishers want to have at the market blockbusters books and even impose a kind of recipe to some authors that are starting their careers and still didn't find their voices. Ironically some good authors are still unpublished and keep doing their blogs. I would be much more concerned if for any reason reading glasses could no longer be produced. Take a look at the post above.

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